This is because the human brain is wired to react when it hears the word “because”. In a study covered in Harvard Magazine on how people respond to language, psychologists Langer, Chanowitz, and Blank found that adding a reason to your request can almost double your success rate. “Together, we were able to get clean water access to 10,000 people in remote areas of Ghana.”) You can still use the word “we”, but make it inclusive (e.g. Pro tip: There are two types of “we” – the one that excludes and the one that includes. And donors that feel appreciated are more likely to give again.įurther, increase your chances of success by using your donors’ first names where possible. Not only does using the word “you” make your donors feel valued, but it removes the walls between your donors and your organization. Your donors want to know that they make a difference when they give. With your help, we’ve funded 10,000 school supplies projects.Thank you for your leadership and support.You allowed us to employ 1000 homeless people last year.Try to replace as many of the “we” and “us” with “you”. Are you focusing on your donors or on you? If you have a website and a donation page already, critically assess your messaging. This can make donors feel excluded and unappreciated. If you observe carefully, you’ll notice that a lot of nonprofits spend a lot of time talking about themselves. Here are the 9 magic words that increase donations for nonprofits: Use these magic fundraising words on your website or your donation page to increase your chances of success. While there are no universal rules, and what might work for one organization might not work for another, there are some tried-and-tested tips for successfully asking for donations online. Effective fundraising and great donation pages take time to polish. They are sincere and empathetic, and they build relationships.Īll of this can be tough to accomplish online, albeit not impossible. Great fundraisers know their donor base (who they are, how much they can give, why they give). They are also great storytellers – telling stories in a way to which their audience can relate to. This is why great fundraisers are human-centric. People are the basis of every fundraising campaign. They give to change lives and save lives, and because someone asked them to. People don’t donate to faceless organizations or buildings. fundraising in meetings or on the streets), the essence of why people give remains the same: people give to people. Whilst online fundraising certainly differs from fundraising in person (e.g. Whether you’re organizing a big fundraising event, going in on a major donor, or writing an e-newsletter – each fundraising strategy comes with its own challenges. If you’re reading this, chances are that you’re preparing for a fundraising campaign or attempting to craft the perfect copy for your donation page – and you got stuck.
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